April 22, 2022
5 min read

Why videos can turbocharge your business

Bernita Bradtke

What is video? Why is video considered as the best content for promotion?

Well as we all know in simple terms video is a display of moving visual media

Our brain loves video because it is programmed to retain visual content better than a page loaded with words and images. According to studies, the average viewer remembers 95% of a message when it is conveyed through video, whereas only 10% of when read, this stats itself shows the impact of video as the best content in promoting a business.


Why are videos important in communicating business?

Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video than any other content type.


Not only does video work, but it works better. Messages conveyed in video are more engaging and they lead to a higher retention rate. Many research results says that 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text.


Why are videos better than images?


Videos convey a clearer message and keeps your audience engaged with what they are watching .

As we mentioned earlier, it is a proven fact that 95% of a message customers see in a video remains with them. This is something you can't pull off with photos. For say, if you decide to post an image ad with a lengthy message, your audience might lose interest in your brand.



How can videos help your business :

With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but also they can help companies increase their employees productivity as well.


Why is video important in marketing your business?

Video communicates a story

Finally, video is important because it can clearly communicate a story. Marketing through video works because it allows businesses to convey emotions and answer the essential whys surrounding the marketing of products and services which in turn helps in customer retention and increases brand’s loyalty.

Some important types of Videos for businesses :

  • Product Videos :

Product videos tend to be simple and are used for the purpose of showcasing a product. These will feature the product from multiple angles or showcase it being used.

  • Instructional Videos : 

 Instructional videos are used to show how to use and/or interact with a product.

  • Testimonial Videos :

Testimonial video is when a customer speaks about their positive experience in video format. So, instead of a traditional review, a video testimonial has a customer appear on video to discuss your product and give consumer video feedback.

  • Narrative Videos :

Narrative videos are scripted stories explaining about the brand/products and their importances, about how it is useful and important to have etc.

Written by
Bernita Bradtke
Head of digital marketing

Now, the paradigm has shifted. The question is not why you should include a content marketing strategy, but how you should do it has become the primary concern. Due to  competitive modern startup business environment, more and more companies are paying attention to content marketing to thrive.

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