April 22, 2022
8 min read

Why is Video Commerce considered as the future of e-commerce business?

Chet Marks

Why is Video Commerce considered as the future of e-commerce business?

Research done by WATConsult, an globally awarded hybrid digital agency from dentsu India, states that the number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%.

This itself shows how rapidly Video Commerce is growing and how important it is for businesses to adapt this to reach the target customers in this competitive business scenario.

Considering the above point it is important to understand what exactly Video Commerce is and how it can contribute to business growth.

What is Video Commerce?

Video Commerce means promoting and telling people about your products or services and making a sale using video. It helps increase your customer engagement with your products/services on your website, educates your audience, and allows you to reach them with a new medium.

How can video commerce help your business?

With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only in showcasing their products and services, attracting new customers, but also they can help companies to improve their employee’s productivity as well.

Is Video Commerce effective in online selling?

According to some stats, 86% of video marketers say video commerce has been effective for generating leads, up another 2% from 2021 and up 5% since 2019. 81% of marketers feel that video commerce has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service.

Videos are a Great Way to Explain Your Product

In fact, according to WYZOwl, 94 percent of marketers say using video content has helped increase user understanding of a product or service. Customers will only buy your product when they understand what it does and how it will help them.


Why is video commerce a powerful marketing tool?

Video Commerce is a powerful tool because it allows you to connect with your target audience on an emotional level. Creating an emotional bond is what makes a person want to do business with you. By building likability and trust the chances of winning a new customer are much greater.

Why do small businesses need video marketing?

Videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales.

Pros and Cons of Video Commerce :

  • Pros :
  • Builds customers trust over product and increases customer loyalty
  • Increases employees productivity
  • Makes the online selling/buying more unique and engaging
  • Saves time and resources
  • Increases productivity of the employees
  • Cons :  
  • It still lacks the personal touch of face-to-face communication
  • Even the best systems can suffer from technical problems

Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.

Written by
Chet Marks
Head of digital marketing

Now, the paradigm has shifted. The question is not why you should include a content marketing strategy, but how you should do it has become the primary concern. Due to  competitive modern startup business environment, more and more companies are paying attention to content marketing to thrive.

99.9% teams love Collab. Not convinced you’re one?We love a challenge.