Discover why top e-commerce brands are rapidly adopting live video shopping. Boost trust, engagement, and conversions with real-time product demos.

Brands adopting live video shopping consistently see:

• 42% higher product understanding

• 33% fewer returns

• 28% higher conversions

• 50% more customer trust

Let’s explore why this shift is happening across the industry.

1. Customers Demand Real-Life Visual Clarity

Shoppers today want more than polished product photos—they want to see how the product looks, moves, fits, and feels.

A live video shopping platform gives customers exactly that.

Why it works:
The clearer the product demonstration, the faster and more confident the purchase decision.

2. Lower Return Rates Through Real Expectations

Most e-commerce returns happen because the product “didn’t look like the picture.”
Live product demos eliminate this gap, leading to a 33% reduction in returns.

Why it works:
Customers buy based on an honest, transparent product preview and not an idealized photoshoot.

3. Engagement That Converts

Static images are passive. Live video shopping  is actively engaging.
Live video shopping drives 3x higher engagement and 28% higher conversions.

Why brands love it:
You’re not just displaying the product, you’re connecting the customer to the product even before they buy, building trust & loyalty. 

4. Authenticity Builds Trust

Live video shopping shows:

• Real textures

• Real colours

• Real utility

• Real movement

This authenticity increases trust by up to 50%.

Customers trust reality far more than perfection.

5. A Seamless, Faster Shopping Journey

Live video shopping allows customers to:

View → Understand → Compare → Add to Cart → Buy
all in one place, reducing drop-offs and increasing checkout completion by 24%.

6. The Closest Digital Alternative to In-Store Shopping

From clothing fits to home décor textures, live video shopping recreates the in-store experience but making it even more instant and convenient.

Brands using live video shopping also report a measurable uplift in customer satisfaction.

Live Video Shopping Is the New Standard

Across fashion, beauty, lifestyle, electronics, and D2C, a live product demo is no longer optional! It’s the new expectation.

Early adopters are seeing:

✔ Higher conversions
✔ Lower returns
✔ Stronger customer loyalty
✔ Improved shopping experience 

Empowering Brands Through Interactive Customer Experiences

Fashion, furniture, or fin-tech; Popin brings every industry closer to its customers.
Connect 1:1 with brand experts through live video, get real-time guidance, personalized advice, and see products up close so you can shop with confidence.

Brands onboard:

Discover 100+ brands on : popin.to

Discover Live video shopping with Popin

If you want to elevate your product experience and turn engagement into revenue, live video shopping is the way forward.