How Blox Increased Call Flow Using Popin Go Link

How Blox Increased Call Flow Using Popin Go Link

How Blox Increased Call Flow Using Popin Go Link

Apr 4, 2025

Apr 4, 2025

The Challenge: Making Real Estate Consultations More Accessible


In real estate, one-on-one expert consultations are key to building trust and closing deals. But Blox a leading online property buying platform faced a major challenge:

  • Customers were reluctant to book calls due to long scheduling processes, missed confirmations, or simple inconvenience.

  • This friction led to lower call volumes and ultimately fewer conversions.


The Big Question:


How could Blox make it easier for customers to instantly connect with property advisors without the hassle of scheduling?


The Solution: Popin Go Link for Maximum Call Flow


Blox implemented Popin’s Go Link - a shareable, video call link that allowed potential buyers to instantly join a live consultation with an advisor.


How it worked:


  • No bookings needed – Just click the link and join a live video call.

  • Instant support – Customers could get answers right when they needed them.

  • Frustration-free experience – No delays, no missed slots just smooth, real-time engagement.


Smart Distribution: Social Media & Campaign Integration


Blox embedded the Go Link in:

  • Social media posts and ads

  • Email campaigns

  • Their website

This created a frictionless connection between interest and action boosting response rates and increasing overall call flow.


Enhancing Microsite Engagement


Blox went a step further by integrating Popin directly on their property microsites:

  • Live video call options were embedded into listings.

  • Buyers could explore a property and instantly connect with an advisor—without leaving the page.

This created a seamless digital experience, merging exploration with expert guidance.


The Impact: How Popin Improved Customer Experience


  1. Instant Call Access – One click consultations from social, email, or website.

  2. More Inbound Calls – Simpler access encouraged more buyer interactions.

  3. Frictionless Property Exploration – View and discuss properties in real time.

  4. Faster Decisions – Reduced drop-offs and shorter decision-making cycles.

  5. Increased Sales Efficiency – Advisors engaged more leads, in less time.


The Results: A Shift in Customer Engagement


  • Higher Call Volume – Surge in real-time buyer interactions.

  • Better Engagement-to-Purchase Ratio – More calls led to more site visits and purchases.

  • Faster Decision Making – Instant access to walkthroughs sped up the buyer journey.


Why It Worked for Blox


  1. Maximized Social Media Reach – Go Links in campaigns converted traffic into calls.

  2. Enhanced Microsite Experience – Customers stayed longer and converted more.

  3. On-Demand Support – Buyers got help exactly when they needed it.

  4. More Qualified Leads – Only serious buyers reached out, improving advisor efficiency.


Revolutionizing Real Estate Consultations


By combining Popin Go Link with microsite integration, Blox revolutionized how buyers connect with property experts:

  • Removed friction from scheduling

  • Enabled real-time walkthroughs

  • Delivered a high-converting, immersive experience


For brands looking to optimize consultations, instant video accessibility is the future.


With Popin, Blox proved that seamless engagement = higher conversions.

The Challenge: Making Real Estate Consultations More Accessible


In real estate, one-on-one expert consultations are key to building trust and closing deals. But Blox a leading online property buying platform faced a major challenge:

  • Customers were reluctant to book calls due to long scheduling processes, missed confirmations, or simple inconvenience.

  • This friction led to lower call volumes and ultimately fewer conversions.


The Big Question:


How could Blox make it easier for customers to instantly connect with property advisors without the hassle of scheduling?


The Solution: Popin Go Link for Maximum Call Flow


Blox implemented Popin’s Go Link - a shareable, video call link that allowed potential buyers to instantly join a live consultation with an advisor.


How it worked:


  • No bookings needed – Just click the link and join a live video call.

  • Instant support – Customers could get answers right when they needed them.

  • Frustration-free experience – No delays, no missed slots just smooth, real-time engagement.


Smart Distribution: Social Media & Campaign Integration


Blox embedded the Go Link in:

  • Social media posts and ads

  • Email campaigns

  • Their website

This created a frictionless connection between interest and action boosting response rates and increasing overall call flow.


Enhancing Microsite Engagement


Blox went a step further by integrating Popin directly on their property microsites:

  • Live video call options were embedded into listings.

  • Buyers could explore a property and instantly connect with an advisor—without leaving the page.

This created a seamless digital experience, merging exploration with expert guidance.


The Impact: How Popin Improved Customer Experience


  1. Instant Call Access – One click consultations from social, email, or website.

  2. More Inbound Calls – Simpler access encouraged more buyer interactions.

  3. Frictionless Property Exploration – View and discuss properties in real time.

  4. Faster Decisions – Reduced drop-offs and shorter decision-making cycles.

  5. Increased Sales Efficiency – Advisors engaged more leads, in less time.


The Results: A Shift in Customer Engagement


  • Higher Call Volume – Surge in real-time buyer interactions.

  • Better Engagement-to-Purchase Ratio – More calls led to more site visits and purchases.

  • Faster Decision Making – Instant access to walkthroughs sped up the buyer journey.


Why It Worked for Blox


  1. Maximized Social Media Reach – Go Links in campaigns converted traffic into calls.

  2. Enhanced Microsite Experience – Customers stayed longer and converted more.

  3. On-Demand Support – Buyers got help exactly when they needed it.

  4. More Qualified Leads – Only serious buyers reached out, improving advisor efficiency.


Revolutionizing Real Estate Consultations


By combining Popin Go Link with microsite integration, Blox revolutionized how buyers connect with property experts:

  • Removed friction from scheduling

  • Enabled real-time walkthroughs

  • Delivered a high-converting, immersive experience


For brands looking to optimize consultations, instant video accessibility is the future.


With Popin, Blox proved that seamless engagement = higher conversions.

Let’s get started

Level up your online shopping experience with 1:1 video shopping.

Let’s get started

Level up your online shopping experience with 1:1 video shopping.

Let’s get started

Level up your online shopping experience with 1:1 video shopping.