The Challenge: Bringing Luxury Shopping Online

Jewellery shopping is more than just a transaction, it's an experience. Customers want to see the sparkle, feel the elegance, and trust the craftsmanship.

But when The Amethyst Store tried to bring this experience online, they faced key challenges:

• Lack of personalization led to customer hesitation and drop-offs.

• A manual sales process—taking customer details, setting up WhatsApp calls, and sharing product images separately was time consuming and fragmented.

The result? Missed opportunities and a clunky customer journey.

The Game Changer: Live Video Shopping with Popin

With Popin’s video call solution, The Amethyst Store transformed online browsing into an immersive, one-on-one consultation mimicking the charm of an in-store experience.

Customers could now:

1. See jewellery up close in real-time – Examining intricate designs, finishes, and how they catch the light.

2. Get instant expert advice – Ask questions and receive personalized recommendations on the spot.

3. Compare options effortlessly – Without the hassle of scrolling or waiting for images.

No more delayed responses. No more fragmented conversations. Just seamless, engaging shopping.

The Results: 3X More Converted Leads

The impact was immediate—and powerful.
30% of customers who engaged via Popin's video calls made a purchase. That’s 3X more conversions compared to their old manual process.

What changed:

• Stronger Customer Trust – Seeing products live and interacting with experts built confidence.

• Higher Quality Leads – Popin users were more likely to buy, making every interaction count.

• Better Efficiency for Agents – No more juggling WhatsApp chats agents focused on meaningful, real-time engagement.

The Future: Redefining Online Jewellery Shopping

The Amethyst Store didn’t just boost sales—they redefined how luxury jewellery is sold online.
With Popin, they bridged the gap between digital convenience and the personal touch of in-store shopping.

Want to See the Same Success?

Start transforming your online shopping experience with Popin's live video solution today—and set a new standard for customer engagement.