The Challenge: Making Real Estate Consultations More Accessible

In real estate, one-on-one expert consultations are key to building trust and closing deals. But Blox a leading online property buying platform faced a major challenge:

• Customers were reluctant to book calls due to long scheduling processes, missed confirmations, or simple inconvenience.

• This friction led to lower call volumes and ultimately fewer conversions.

The Big Question:

How could Blox make it easier for customers to instantly connect with property advisors without the hassle of scheduling?

The Solution: Popin Go Link for Maximum Call Flow

Blox implemented Popin’s Go Link - a shareable, video call link that allowed potential buyers to instantly join a live consultation with an advisor.

How it worked:

• No bookings needed – Just click the link and join a live video call.

• Instant support – Customers could get answers right when they needed them.

• Frustration-free experience – No delays, no missed slots just smooth, real-time engagement.

Smart Distribution: Social Media & Campaign Integration

Blox embedded the Go Link in:

• Social media posts and ads

• Email campaigns

• Their website

This created a frictionless connection between interest and action boosting response rates and increasing overall call flow.

Enhancing Microsite Engagement

Blox went a step further by integrating Popin directly on their property microsites:

• Live video call options were embedded into listings.

• Buyers could explore a property and instantly connect with an advisor—without leaving the page.

This created a seamless digital experience, merging exploration with expert guidance.

The Impact: How Popin Improved Customer Experience

1. Instant Call Access – One click consultations from social, email, or website.

2. More Inbound Calls – Simpler access encouraged more buyer interactions.

3. Frictionless Property Exploration – View and discuss properties in real time.

4. Faster Decisions – Reduced drop-offs and shorter decision-making cycles.

5. Increased Sales Efficiency – Advisors engaged more leads, in less time.

The Results: A Shift in Customer Engagement

• Higher Call Volume – Surge in real-time buyer interactions.

• Better Engagement-to-Purchase Ratio – More calls led to more site visits and purchases.

• Faster Decision Making – Instant access to walkthroughs sped up the buyer journey.

Why It Worked for Blox

1. Maximized Social Media Reach – Go Links in campaigns converted traffic into calls.

2. Enhanced Microsite Experience – Customers stayed longer and converted more.

3. On-Demand Support – Buyers got help exactly when they needed it.

4. More Qualified Leads – Only serious buyers reached out, improving advisor efficiency.

Revolutionizing Real Estate Consultations

By combining Popin Go Link with microsite integration, Blox revolutionized how buyers connect with property experts:

• Removed friction from scheduling

• Enabled real-time walkthroughs

• Delivered a high-converting, immersive experience

For brands looking to optimize consultations, instant video accessibility is the future.

With Popin, Blox proved that seamless engagement = higher conversions.