The Challenge: Bridging Online Browsing to In-Store Experience

Furnishka, a premium home furniture retailer, attracted high website traffic but many visitors left without making a purchase or visiting the store.

The issue?

Customers were interested but hesitant to visit the showroom without fully understanding product quality, comfort, or aesthetics.

The core challenge:

How could Furnishka turn online interest into in-store engagement?

The Solution: Integrating Popin for Live Product Demonstrations

To solve this, Furnishka integrated Popin’s live video call feature into their website. A prominent Popin button allowed customers to connect with in-store experts in real time.

Shoppers could:

• Ask product-specific questions

• View materials, textures, and colors up close

• Get personalized recommendations all from home

Enhancing Store Visits Through Virtual Engagement

Customers could select which Furnishka showroom they wanted to connect with before starting a video call. This meant they were speaking to experts with knowledge of local inventory and displays.

Key features of the implementation:

• Popin button placed on product pages and the homepage

• Store-specific video routing for location-relevant guidance

• Real-time availability updates and tailored showroom support

  
  

The Impact of Popin on Customer Behavior

• Higher In-Store Footfall
  Customers who joined video demos were more likely to visit showrooms to finalize their decisions.

• More Informed Buyers
  Virtual walkthroughs helped customers narrow their choices before visiting, making their time in-store efficient.

• Personalized Shopping Assistance
  In-store advisors provided customized suggestions, helping customers feel confident before walking in.

The Results: Increased Conversions & Store Traffic

• 40% Increase in Walk-Ins
  More customers visited the store after a live demo.

• Higher Purchase Intent
  Video demo users were significantly more likely to buy either in-store or online.

• Reduced Decision-Making Time
  Customers arrived with a clear idea of what they wanted, leading to faster purchases.

  
  

Why Popin Was a Game-Changer for Furnishka

• Effortless Video Consultation
  Popin made real-time expert interaction simple and accessible.

• Virtual to Physical Experience
  Live demos bridged the gap between browsing and buying driving real foot traffic.

Transforming Home Shopping with Popin

By using Popin’s live video call technology, Furnishka converted curious online visitors into confident in-store buyers. The result?
Better customer experiences, increased showroom visits, and stronger conversion rates.

For retailers, live video consultations are more than just a support tool—they’re a strategic driver of offline and online sales.